Smart Business Lab

IV CONGRESS

Green Deal Goal

22 and 23 May 2024

Keynote Speakers

Manuel Rivas

Manuel Rivas

Head of the Market Analysis Team at the Directorate-General for Energy
Comisión Europea
Rob Reich

Rob Reich

Professor of Social Ethics, Science and Technology
Stanford University
María Esteban

María Esteban

Project Lead, MITdesignX
MIT
Daniel Lockney

Daniel Lockney

Director of the Technology Transfer Office
NASA
Fernando Rubio

Fernando Rubio

Director of the Azure Artificial Intelligence technical team
Microsoft

Programme

Talks in English will have simultaneous interpretation.

WEDNESDAY 22

21:00

Opening Dinner.
Welcome: Antonio García, Director of Valencia European Green Capital.

THURSDAY 23

8:30 - 9:00

9:00 - 9:30

Opening of the congress:

José E. Capilla, Rector of the Universitat Politècnica de València.
Jesús Carbonell, City Councillor for Mobility, Valencia City Council.
Juan Ramón Adsuara, Provincial Deputy for European Funds, e-Government and Innovation, Valencia Provincial Council.
Norberto Martínez Ibáñez, Director of Smart Business: Innovation & Values.

9:30 - 10:15

Daniel Lockney, Director of the Technology Transfer Office at NASA, Washington, USA. Spinoff from outer space: terrestrial uses of NASA technology.

10:15 - 10:30

Manuel Rivas, Head of the Market Analysis Team at the Directorate-General for Energy. European Commission. Brussels, Belgium. Green energy transition: challenges for emerging smart businesses.

10:30 - 11:15

Interdisciplinary Round Table.
Efficient decarbonisation for a sustainable society.

Moderator: José Luis Muñoz, Director of IVEI.
Panellists: Manuel Rivas, Head of the Market Analysis Team at the DG for Energy, European Commission; Antonio García, Director of the European Green Capital; Juan Ramón Adsuara, Provincial Deputy for European Funds and Innovation, Valencia Provincial Council; Esther Mocholí, Innovation Director at ITE.

11:15 - 11:45

Coffee

11:45 - 12:30

Interdisciplinary Round Table. Exemplary strategies for waste reduction.

Moderator: Enrique Bayonne, Director of the Valencian Region Energy Cluster.
Panellists: Elías Amor, Head of Sustainability at Consum; Jeroni Franco, R&D and European Projects Director at SAV; Raúl García, Director of Llácer; Ana María Hurtado, Process Management and Sustainability Department at AIDIMME.

12:30 - 13:15

Rob Reich, Professor of Social Ethics, Science and Technology at Stanford University, San Francisco, USA. Values-based Leadership.

13:15 - 14:00

Interdisciplinary Round Table. Innovative Green Technology.

Moderator: Salvador Coll, Vice-Rector for Innovation and Transfer at the UPV.
Panellists: Paolo Bernetti, International Expansion Director for Chromebook, Google; Daniel Soler, CFO of Power Electronics; Noëlle Peutot, Global Strategic Sustainability Lead at HP; Vicente Cambra, Deputy R&D Director at AITEX.

14:00 - 15:30

Networking Lunch

15:30 - 16:15

Interdisciplinary Round Table. Energy and Mobility. Climate neutrality goals.

Moderator: Alex Santos, Innovation Director at Capgemini Spain.
Panellists: Rocío Orenga, Go Green Lead Iberia, DHL; Manuel Ríos, Director General of Transport and Logistics of the GVA; Ander Muelas, CEO of Endurance Motive; Álvaro Nuévalos, Director of Infrastructure and Fleet at EMT Valencia.

16:15 - 17:00

María Esteban, Project Lead, MITdesignX, Boston, USA and Professor at IE University. Transforming Industry through Computational Design: Smart Materials, 4D Technologies and Artificial Intelligence.

17:00 - 17:45

Interdisciplinary Round Table. Disruptive innovations that create new markets.

Moderator: Mar Ferrer, R&D&I Officer at Las Naves.
Panellists: Manuel Bosch, CTO of Ribera Salud; Patricia Tamarit, Product Director at Nunsys; Ricardo Díaz, Head of the Digital Transformation Unit at Ainia; Nora Romero, Head of Open Innovation at KM Zero.

17:45 - 18:30

Fernando Rubio, Director of the Azure Artificial Intelligence technical team at Microsoft. Madrid, Spain. Generative AI: a look at the future.

18:30

Closing Cocktail – Networking.

Event video

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